About

b. 1986, HK.


ABOUT

I'm a Sydney-based Creative Director passionate about bold, simple, well crafted ideas that produce genuine results - with a broad set of experience spanning design, branding, writing, illustration, art direction and packaging. I’ve been a design professional for the best part of 10 years - working in Manchester and London in the UK, Sydney in Australia (where I'm now a citizen) and Singapore in, Singapore. I've had the very good fortune of working with some of the best agencies and professionals there are, gaining invaluable experience producing work for clients big, small and everything in-between. 

Outside of my working life, I'm a nice chap, I play the guitar (quite poorly), I snorkel and I drink craft beer (quite well). If I had to listen to one band, watch one film and eat one meal forever, it would be The Beatles, Lord of the Rings and Pizza. Retirement plans.

To get in touch, see some more work, or just to have a chat - click right here.


Full Time
Landor
Design Bridge Asia
Co Partnership
Hoyne
RE: M&C Saatchi
Interbrand Sydney
True North


Freelance
Born & Raised
Frost*
Designworks
Moon
M&C Saatchi
Lavender


Education
Graduated from The University of Central Lancashire as Student of the Year, achieving a grade of 93%. The highest grade across all disciplines in the University. 

Awards
Best Design Awards 2018 - Gold
Best Design Awards 2018 - Silver x2
Harpers Design Awards 2018 - Best Range
Harpers Design Awards 2018 - Silver x3
San Francisco World Spirits 2018, 3 Gold Medals - Packaging
The Dieline Awards 2017, First Place - Wine & Champagne
AGDA 2017, Finalist - Packaging
AIBA 2017, 2 Silver Medals - Packaging
Graphis Design Annual 2016 - Silver
AIBA 2016, Gold Medal - Packaging
AGDA 2016, Finalist - Writing for Design
AGDA 2016, Finalist - Packaging
AGDA 2016, Finalist - Branding (Small)
Graphis Poster Annual 2015 - Gold
Graphis Poster Annual 2015 - Silver
Graphis Design Annual 2015 - Merit
Sydney Design Awards 2015, Gold - Illustration & Type
Sydney Design Awards 2015, Silver - Branded Experience
AGDA 2015, Finalist - Identity
AGDA 2015, Finalist - Branding (Large)
Graphis Poster Annual 2014 - Merit
UDIA Awards for Excellence 2015, Winner - Marketing
AGDA 2014, Distinction - Design Effectiveness
UDIA Awards for Excellence 2013, Winner - Marketing
REBRAND Awards 2013 - Distinction
Graphis Poster Annual 2013 - Merit
Graphis Poster Annual 2013 - Silver
Sydney Design Awards 2012, Winner - Illustration
AGDA 2012, Pinnacle - Design Effectiveness
AGDA 2012, Distinction - Design Effectiveness
AGDA 2012, Distinction - Posters
AGDA 2012, Distinction - Posters
Melbourne Design Awards 2012, Winner - Illustration
The Australian Catalogue Awards - Finalist
Red Dot Communications Award 2011
AGDA 2010, Distinction - Art Direction
AGDA 2010, Distinction - Typography
AGDA 2010, Distinction - Publications
AGDA 2010, Distinction - Identity
University of Central Lancashire - Student of the Year 08
D&AD Student Awards 08, In Book - Advertising
D&AD Student Awards 08, Finalist - Open
D&AD Student Awards 06, In Book - Typography

Client Experience
Austrade
Australian Vintage
Bacardi
Built
Beam Suntory
CapitaLand
City of Sydney
Coca Cola
Commonwealth Bank
Cornerstone Property
Dan Murphy's
Diageo
Frasers Property
Freedom Foods
Griffin Theatre
LCW
Modus Operandi
Mirvac
Nike
Pernod Ricard
Stockland
Synergy & Taikoz
 Telstra
The Asian Tour
Tourism Australia
Treasury Wine Estates
Unilever
Westpac