Chappelli Cycles / Branding for a bike manufacturer with a heart signifying passion for cycling and the bold, simplified angular form reflecting a bicycles physicality frame and structure.
Chappelli Cycles design, manufacture and sell bicycles, with shops in Australia, France, Sweden and the UK. Their focus is on beautiful simplicity, with bikes aimed at the modern rider who values great design. The previous brand needed to be simplified and have some sense of purpose injected into it. The heart signifying passion for cycling and the bold, simplified angular form reflecting a bicycle's physical shape, frame and structure. Colour followed the overall minimal approach.