The Limestone Coast / Branding and Copywriting for The Limestone Coast using a smart device to speak with consumers on an intellectual and emotive level about anything from food to hiking.
THE LIMESTONE COAST
The Limestone Coast is a wine region on the south east coast of Australia, once covered by a vast inland sea which receded after the last ice age. What’s left behind is rich fertile soils, areas of incredible natural beauty and a land and sea that support a wealth of world class produce. Wine regions have a tendency to use their established date as a brand positioning - because we are older we must be better, but it isn't in anyway unique when you are comparing 1875 with 1879 or 1902.
EST. AN IDEA
Discovering the gift that hides in the word Limestone, 'est'. The region can now own the oldest established date in Australia - est. 26 million years ago. It doesn't just refer to time though, it becomes a device to speak with visitors on an intellectual and emotive level about anything from food to hiking.
Client LCW • Agency Co Partnership • Photography Joanna Fincham